How Do Writers Learn Brands?
I need new copy for a small business website that already has a clear personality. Customers know us for simple, friendly communication, so I do not want new pages to suddenly sound formal. Before I hire professional copywriter, I am thinking of preparing examples of old content that matches our style. Has anyone done something similar? What materials did you give the writer to help them understand your brand voice, and how much explanation was needed before they could start?
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